Are you sensitive to all sorts of ...washing? Do you feel that the words "sustainable" and "ethical" have lost their depth and become mere marketing tools? We found a solution.  And you can feel that in the products we share with you!

I happened to find myself in completely new circumstances many times in the past. I’ve been moving around a lot and easily stepping out of my comfort zone. (...) You can’t change the reality, you can change your attitude though and remain flexible to whatever life throws your way. And while there’s no guarantee that reinventing yourself will lead to more happiness, better health or more satisfaction with life, it will at least give you a learning experience.

I relaunched my brand during the pandemic. Am I crazy?

I had already strategized and prepared the rebranding of NOVINSKA before the pandemic. And you know what? When the world suddenly turned upside down, I realized I wouldn't change a thing. I didn't add a single line of text to the website, I didn't alter anything, nor did I bend to the current situation. It only strengthened my conviction that what I'm doing makes sense and comes straight from the heart.